ShaadiMubarak

Wedding venue and vendor marketplace

Live · Solo build

A hyperlocal marketplace for wedding planning in Gujarat, spanning ten vendor categories from venues and catering through decorators, photographers, mehndi artists and baraat. Date-based availability search, wishlists, and an enquiry flow that connects couples to owners directly.
Built and launched; vendor acquisition is the open problem. The directory is live and the flows work end to end, but a marketplace is not a marketplace until supply is on it, and seeding supply is a sales motion I have not run yet.
The decision I would point to is the monetisation model. Vendors pay a low-cost subscription rather than a commission on bookings. With commission you are pushed toward high-value transactions and toward keeping yourself between the couple and the vendor. With a subscription you only win by having the fullest, most accurate directory and by getting enquiries to owners fast, and once a couple has found their vendor you have no reason to stand in the way.

Built with